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It's the most expensive and it's also the most toxic with roll to roll batteries coming on quite rapidly, but anyway Light up the World was able to put together these components into a rural lighting system and then used micro finance, micro credit, right 'cause let's face it, a household in the rural area that earns $500 a year in income can't afford one of these systems even though they're looking at pricing it around $50-60 retail. I mean that's pretty cheap. When most people in America think of solar they think in the thousands of dollars right. So here we're talking about a rural lighting system for $50-60 maybe $70 retail for all of that, that I've just described but still a family with $500 a year in income can't afford that. So you micro finance it, over a 3-5 year period. It's like buying a car for us over 3-5 year period of time you micro finance this and there's a monthly installment payment and you can structure that micro finance in such a way that the monthly installment payment is less than the household currently pays for candles, kerosine, dry cell batteries and so forth, so you can actually lower their monthly cost, provide the same functionality but without the fumes, without the risk of fire, without any of that and at the end of the loan period say 3 years, they own it free and clear and their light at night is free after that. Is there a business there? I think so. Is this where solar and LED technology might come home to roost and develop and emerge and grow as industries? I think so. I mean there's 2-3 billion people. Can you see how this might actually hatch the more sustainable way of living for tomorrow and then trickle up?