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So why would we expect this technology to come in at the top of the pyramid first. In my view, it's the last place you know, where we're going to see it for all these reasons because of it's disruptive nature, but yet there are 2-3 billion people at the base of the income pyramid with no electricity for example, you know, who still have the same needs and desires as we do even for basic things, functionality, light at night for example, right. It seems kind of obvious to us and we take it for granted but it's not taken for granted if you get out into the rural areas.