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The next one to shatter I think is this idea that somehow the only way that we can really be local, really be native to a place is with low tech and with just locally based NGOs and with small scale companies. I don't think that's at all true. No one kind of passed that down you know, in stone tablets from the mountain. There's no reason why large corporations or western entrepreneurs can't play a crucial role. In fact I think it's critically important that they do in working with those communities to lift themselves up and to bring the next generation latest technology forward in renewable energy and biomaterials, in LED lighting, you know and all of this can be done on a very small scale basis through micro credit and in fact we're doing a lot of that kind of work both with local partners. I think the idea here is that if you're a big company, you have to partner with local players, can't do it yourself. You don't have that kind of knowledge or understanding but as a large company you're in a position to really make those kinds of alliances and build that ecosystem of partners on the ground to move it forward. You can be catalytic in making it happen and in the process you learn a lot about how to actually work in that setting. You develop this new skill you think of us as native capability.